About Regret Free Life

Regret Free Life provides transformative training, coaching and events designed to build core life skills and enhanced self-awareness for the world’s most talented men and women.

Here’s a short video introduction featuring RFL founder, Ben Sands…

Through personal coaching, group coaching and live workshops, RFL helps individuals and organizations clarify and align the three ingredients of a great decision: what you want, why you want it and how you can get it.

The goal: “no-regret” outcomes.

In other words, the decisions taken are the very best possible given the information available at the time.

The company was founded by Ben Sands in 2011…as an answer to what Ben sees as an acute problem facing our world: too many smart people – with the natural ability to make a positive difference in the world – lacking the skills, courage or conviction to do so.

Sands Cover 2


Ben Sands is an author, coach and the founder of Regret Free Life (RFL).

10 years ago Ben was given some great advice by a trusted mentor: “Ben,” he said, “no decision is truly risky if it aligns with you are – and what you truly want.” Ever since, I have been working to better understand “who I am” and “what I want” and to act accordingly.

Regret Free Life is the culmination of that work.

Through his writing, speaking, workshops and private coaching, Ben helps highly talented individuals and organizations improve performance by better aligning their values and goals…with what they do (i.e. the actions they take; the decisions they make.)

Since starting Regret Free Life, Ben has coached hundreds of high-potential men and women and spoken at a variety of Fortune 500 companies including Microsoft, Morgan Stanley, McDonalds, Walt Disney and Level 3 Communications, among others.

RF Personal Finance - CoverIn addition to writing a regular blog on living a “regret-free” life, he is the author of best-selling e-book “Regret-Free Personal Finance.”

From 2008 – 2012 Ben served as a Managing Director of Water Street Partners – a boutique management consulting company specializing in setting up and restructuring international joint ventures.  Ben co-founded the company with the former leaders of McKinsey & Co.’s joint venture and alliance practice.

Prior to joining Water Street, Ben served as a Director of Executive Education for CEB (NYSE: EXBD). He currently serves as an advisor to the CEB Corporate Leadership Council.

Ben has a degree in Public Policy Studies from Duke University and lives with his wife, Sarah, in Charleston SC.

 He has lived around the world and was recently married to the love of his life, Sarah.  A regret free decision if there ever was one.

Among his favorite things: skiing, hiking, biking, reading and spending time with his beautiful nieces and nephews.

Ben is a member of the International Coaching Federation (ICF) and International Positive Psychology Association (IPPA).

Have a few questions about how to live your Regret Free Life?

Ben’s “Regret Free Roadmap”

Sands - Regret Free Roadmap